Seamless Campaign Management Platform with Hierarchical Organization and Bulk Editing
Amobee’s platform offered unified campaign and inventory management in one account. In response to feedback about editing inefficiencies, I designed a solution with seamless role switching, hierarchical organization, bulk editing, and a modern UI. This resulted in 85% positive usability feedback and a 17% improvement in workflow efficiency and user satisfaction.
Seamless Campaign Management Platform with Hierarchical Organization and Bulk Editing
Amobee’s platform offered unified campaign and inventory management in one account. In response to feedback about editing inefficiencies, I designed a solution with seamless role switching, hierarchical organization, bulk editing, and a modern UI. This resulted in 85% positive usability feedback and a 17% improvement in workflow efficiency and user satisfaction.
MY ROLE
Product UX/UI Designer
Product UX/UI Designer
TEAM
PMs, Content, Developers
DURATION
6 month
RESPONSIBILITIES
Visual Design, Wireframe, Ideations, Usability test
✦
Visual Solutions
00
✦
Visual Solutions
00
✦
Visual Solutions
00
▸
When Productivity meets Platform Chaos
01
Users waste significant time on repetitive campaign management tasks and team coordination due to fragmented workflows across two separate platforms with inconsistent visual styles and unclear table sorting systems.
▸
When Productivity meets Platform Chaos
01
Users waste significant time on repetitive campaign management tasks and team coordination due to fragmented workflows across two separate platforms with inconsistent visual styles and unclear table sorting systems.
▸
What User Research Revealed about Daily Frustrations
02
Through comprehensive user research, including direct observation of marketers' daily workflows and team meetings, I identified three critical pain points impacting the internal marketing team's productivity:
Through comprehensive user research, including direct observation of marketers' daily workflows and team meetings, I identified three critical pain points impacting the internal marketing team's productivity:
Platform Fragmentation Creates Workflow Friction
Platform Fragmentation Creates Workflow Friction
Disparate systems force constant context switching between platforms, reducing operational efficiency and creating mental overhead for users managing campaigns.
Disparate systems force constant context switching between platforms, reducing operational efficiency and creating mental overhead for users managing campaigns.
Manual bottlenecks in optimization workflows
Manual bottlenecks in optimization workflows
Repetitive manual tasks combined with disabled search functionality created significant bottlenecks, preventing users from efficiently optimizing their campaigns.
Repetitive manual tasks combined with disabled search functionality created significant bottlenecks, preventing users from efficiently optimizing their campaigns.
When information architecture fails at scale
When information architecture fails at scale
Poor information architecture prevented scalable campaign management and clear taxonomy, making it difficult for teams to navigate and organize their work effectively.
Poor information architecture prevented scalable campaign management and clear taxonomy, making it difficult for teams to navigate and organize their work effectively.
▸
What User Research Revealed about Daily Frustrations
02
Through comprehensive user research, including direct observation of marketers' daily workflows and team meetings, I identified three critical pain points impacting the internal marketing team's productivity:
Platform Fragmentation Creates Workflow Friction
Disparate systems force constant context switching between platforms, reducing operational efficiency and creating mental overhead for users managing campaigns.
Manual bottlenecks in optimization workflows
Repetitive manual tasks combined with disabled search functionality created significant bottlenecks, preventing users from efficiently optimizing their campaigns.
When information architecture fails at scale
Poor information architecture prevented scalable campaign management and clear taxonomy, making it difficult for teams to navigate and organize their work effectively.
✦
Building solutions through user-centered iteration
03
While the primary objective was to reduce campaign editing workflow time, user research revealed that the core inefficiency stemmed from lengthy campaign search processes followed by repetitive editing tasks. I prioritized redesigning the dashboard table as it represented the greatest time investment in users' daily workflows and served as the foundation for all subsequent editing activities.
While the primary objective was to reduce campaign editing workflow time, user research revealed that the core inefficiency stemmed from lengthy campaign search processes followed by repetitive editing tasks. I prioritized redesigning the dashboard table as it represented the greatest time investment in users' daily workflows and served as the foundation for all subsequent editing activities.
I implemented search functionality, table alerts, plan view toggle, and role-switching navigation to address campaign management needs. While users engaged well with core features, they found hierarchy and alert systems confusing.
Observing their preference for campaign ID searches to prevent collaboration mistakes, I then refined the interface by combining ID columns, centralizing status, removing redundant alerts, and improving the plan mode toggle. This resulted in positive user feedback and enhanced workflow efficiency.
I implemented search functionality, table alerts, plan view toggle, and role-switching navigation to address campaign management needs. While users engaged well with core features, they found hierarchy and alert systems confusing.
Observing their preference for campaign ID searches to prevent collaboration mistakes, I then refined the interface by combining ID columns, centralizing status, removing redundant alerts, and improving the plan mode toggle. This resulted in positive user feedback and enhanced workflow efficiency.
✦
Final Flow
04
✦
Final Flow
04
Bulk Edit Flow
Legacy vs. New design - Dashboard
Legacy vs. New design - Form