Campaign Edits

Redesigning Travel Planning from Frustration to Flow with A

As a designer, I focused on streamlining essential travel information to reduce planning frustration and create a more accessible experience for travel enthusiasts. My solution prioritizes intuitive navigation where users always understand their next step, automated data entry using AI to minimize manual input and reduce planning time, and reliable functionality that builds trust while supporting users throughout their entire trip journey.

MY ROLE

Product Designer

RESPONSIBILITIES

User Studies, Visual Design, Wireframe, Ideations

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Visual Solutions

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Visual Solutions

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Visual Solutions

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When Planning Outweighs the Trip

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As a frequent traveler seeking a comprehensive planning tool that integrates flight booking, hotel reservations, local exploration, and memory documentation, I discovered TripIt's promise of unified trip management. However, instead of streamlining the planning process, TripIt's excessive data entry requirements and unintuitive user experience created more work than planning without the application, transforming a solution into a significant user burden.

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When Planning Outweighs the Trip

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As a frequent traveler seeking a comprehensive planning tool that integrates flight booking, hotel reservations, local exploration, and memory documentation, I discovered TripIt's promise of unified trip management. However, instead of streamlining the planning process, TripIt's excessive data entry requirements and unintuitive user experience created more work than planning without the application, transforming a solution into a significant user burden.

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Who are the users?

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The primary user persona represents passionate travelers seeking digital documentation tools for trip planning. This includes individuals planning personal/family vacations, group trips, and solo business travel. For this project, I focused on individual trip planning experiences, targeting users who prioritize convenience, clarity, and simplicity in their planning process while expecting a cross-platform solution that streamlines the complex task of trip organization.

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Who are the users?

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Understanding the Problem Space

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While the existing product served its core planning purpose, user feedback from the App Store revealed critical issues affecting the overall experience. These included usability challenges, overly complex features, and a lack of a cohesive design language, all of which limited the product’s effectiveness and user satisfaction.

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Understanding the Problem Space

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User Pain Points Revealed in the Current Flow

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By synthesizing user feedback and application deconstruction, I acquired valuable information about the challenges users encountered. These are some of the prominent pain points that led to user confusions.

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The ‘Add a Trip’ flow only handles one trip at a time, forcing repeat steps and wasting time. The top nav limits space for helpful features, increasing drop-off.

The app promises "upload and go" but still relies on users forwarding emails or entering details manually. Privacy concerns and delays push users to do it all themselves, adding time and causing drop-off.

The ‘Add a Trip’ flow only handles one trip at a time, forcing repeat steps and wasting time. The top nav limits space for helpful features, increasing drop-off.

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Displaying action items with random orders creates a visual inconsistency that detracts from the user experience.

The card info doesn’t align with user needs. Key details like check-in codes or booking confirmations should be prominent to help travelers. The design fails to highlight these essential actions.

Displaying action items with random orders creates a visual inconsistency that detracts from the user experience.

The card info doesn’t align with user needs. Key details like check-in codes or booking confirmations should be prominent to help travelers. The design fails to highlight these essential actions.

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The mobile app shows static info without real-time updates, limiting value for users on the go. It also needs design system improvements better typography, icons, spacing, and hierarchy to enhance usability.

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User Pain Points Revealed in the Current Flow

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01.

The ‘Add a Trip’ flow only handles one trip at a time, forcing repeat steps and wasting time. The top nav limits space for helpful features, increasing drop-off.

02.

Displaying action items with random orders creates a visual inconsistency that detracts from the user experience.

The card info doesn’t align with user needs. Key details like check-in codes or booking confirmations should be prominent to help travelers. The design fails to highlight these essential actions.

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Redesign Goals: Creating seamless travel planning experiences

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My challenge was to streamline the vast amount of information users need to plan their trips efficiently, minimizing frustration during the process. The overarching aim was to simplify and make travel planning more accessible for users who love to travel and document their journeys. To guide the redesign, I established key user-centric criteria:

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Final Flow

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Final Flow

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Previously, users had to email their files to the platform to create their trips and plans. Now, users can simply drag and drop all their files into the AI field to instantly generate their trips and plans. Users can also sync notes with third-party.

Previously, the application did not separate “essentials” from activities, making trip details less organized. Now, the AI planning system automatically generates an itinerary that clearly distinguishes essentials such as flights and lodging from general activities.

Previously, users couldn’t easily access tickets or restaurant check-ins on mobile. Users can now use their mobile devices for quick access to essentials like tickets and restaurant check-ins.

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